Foundation on the Three-Tier System
This course covers details of the three-tiers, why these tiers were created, and nuances to consider when navigating the system.
Foundation on the Three-Tier System
This course covers details of the three-tiers, why these tiers were created, and nuances to consider when navigating the system.
Intro to Building Pricing
This course provides a hands-on approach to building out the price point of a product, ensuring the inclusion of all necessary details.
Brand Ambassadors
This course covers the unique roles and responsibilities of a distilled spirits industry brand ambassador and ways to structure an ambassador program.
DISCUS Code Virtual Media Summit Series: DISCUS Code 101
This course will provide a history of the Code as a model for self-regulation and relay why self-regulation is so important for our industry and our ability to...
Brand Valuation
This course reviews the ways to evaluate a brand's value to bankers, investors, buyers, and your community.
Introduction to Compliance
This course provides a well-rounded, high-level understanding of both federal and state compliance for beverage alcohol.
Cocktails To-Go Webinar - Part 1
Join us for a conversation about how cocktails to-go can help bars and restaurants survive COVID-19.
Cocktails To-Go Webinar - Part 2
Join us for a conversation about the steps our industry has taken to ensure responsible service and delivery of cocktails to-go.
DISCUS International Webinar Series - Part 1: Identifying Key Markets
This webinar covers how producers can identify key markets through resource analysis, contrasting markets, and emerging trends.
Real Impact (and ROI) of Social Media
This course covers lessons and insights on maximizing your brand's impact on social media.
Brexit and Your Bottom Line
This course covers how Brexit is impacting spirits sales and an overview of the recent FTA negotiations and retaliatory tariffs.
How Consumers Shop
This course will help you gain an understanding of how consumers want to interact with a product, consumer loyalty, and their ideal shopping experience.
Entering a New Market
This course covers the requirements and impacts of entering new domestic and international markets and recommends resources to help in the decision-making process.
Retail Collection of Revenue
This course covers the various point-of-sale (POS) options and how those options support a distillery's operations and growth.
Brand Storytelling
This course focuses on specific case studies of different-sized brands with varying market goals and ways those brands connected with their audiences.