The basics of federal and state alcohol compliance is any business endeavor in the spirits industry. This course provides a well-rounded, high-level understanding of both federal and state compliance for beverage alcohol. It covers formula and label guidelines on a federal level, as well as marketing and advertising for beverage alcohol. It also reviews basic state compliance, including price posting, gallonage reporting, and event compliance. Additionally, it includes a brief explanation of licensing requirements.

Learning Outcomes:
1. Understand the basics of federal and state compliance as it pertains to a specific brand category
2. Plan a marketing and advertising strategy based on U.S. compliance
3. Consider which licenses your company would require to operate in the beverage alcohol industry in the U.S., if any

Presenters:
Scott Saul
Executive Vice President
MHW, Ltd

Cheryl Tittle
Director of Compliance
MHW, Ltd