Consumers are the lifeblood of your
business. Their needs and desires impact every aspect of your business, from
product development to content marketing to sales to customer
service. Despite your best efforts, it can still be challenging to
understand your consumers and how to reach them in their shopping journey. This
course will help you gain an understanding of how consumers want to interact
with a product, consumer loyalty, and their ideal shopping experience.
Learning Outcomes:
1.Gain insight into the influencing factors of the consumer’s purchasing
decision
2.Understand your shopper segments
3.Learn how to reach your consumers along their purchasing journey
Presenters:
Vanessa Roddam
Director of Shopper Insights & Analytics
Constellation Brands, Inc.
Michelle Christensen
Vice President of Commercial Insights & Analytics
Constellation Brands, Inc.