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How Consumers Shop

Consumers are the lifeblood of your business. Their needs and desires impact every aspect of your business, from product development to content marketing to sales to customer service. Despite your best efforts, it can still be challenging to understand your consumers and how to reach them in their shopping journey. This course will help you gain an understanding of how consumers want to interact with a product, consumer loyalty, and their ideal shopping experience.

Learning Outcomes:
1.Gain insight into the influencing factors of the consumer’s purchasing decision
2.Understand your shopper segments
3.Learn how to reach your consumers along their purchasing journey


Vanessa Roddam
Director of Shopper Insights & Analytics 
Constellation Brands, Inc. 

Michelle Christensen
Vice President of Commercial Insights & Analytics 
Constellation Brands, Inc.