This 6-part educational series will provide an introduction to sales, including the laws and regulations covering the sale of distilled spirits.

This series aims to help you:

• Learn the main concepts of “trade practice” restrictions and “tied house” laws
• Receive a well-rounded, high-level understand of sales and marketing compliance for beverage alcohol
• Learn about common control state requirements and how to navigate them
• Learn how to successfully hire and lead an effective sales team
• Learn the basics of sales analytics and how you can leverage your sales data to make more impactful decisions