A successful Distributor/Producer relationship
is critical to the success of your brand. Signing a contract with a great
wholesaler is only the first step. This course is designed to help producers avoid
the pain of discouraging sales reports and worse, ‘bill backs,’ by learning the
best strategies for managing relationships with your chosen route to market.
Upon successful completion of the course, participants will have the tools
necessary to implement a plan with the correct structure and metrics to help
create a positive relationship with 2nd Tier Partners, achieving success for
all through ‘pleasant persistence.
Learning
Outcomes:
1. Understand how distributors work at the
execution level
2. Adjust your ways of working
3. Learn about basic selling metrics
4. Find opportunities for your brand
Presenter:
Nick Demjen
Director of Origin
Beverage
Horizon Beverage
Emily Pennington
Manager,
Content & Education
Park Street
Colleen
McLeod
State
Sales Manager
WhistlePig
Whiskey