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Public Relations is an
essential tool for any spirit brand to tell its story, especially to celebrate
their people, products, place and processes. It enables brands to differentiate
themselves in the marketplace and manage their image through strategic communication. The reality is that not
every brand has the resources to retain a PR agency. In this seminar, spirits
and bar PR expert, Hanna Lee of the award-winning Hanna Lee
Communications, and Michael
Anstendig, a working journalist and author, will demystify the process of
do-it-yourself PR. The dynamic duo will unlock the secrets of formulating
compelling stories that engage the media and drive positive coverage. They will
share the top 50 journalists that spirits professionals should get to know for
potential media coverage. So join us at this seminar
and start earning the media spotlight for you and your brand that you deserve.