Brand ambassadors are critical to the success of any brand. Over the last 15 years, celebrities and influencers have become key buzz drivers in the beverage alcohol space. With the right fit and strategic plan, celebrity and influencer partnerships can accelerate brand growth by driving consumer awareness, interest, and trial. This course is designed to discuss the different partnership models, help you determine whether an endorsement may be right for your brand, and give you the tools to set your ambassador program up for success.

Presenters:
Monica Gray
Senior Vice President of Marketing
Blue Chair Bay Rum

Caitlin Talty
Head of Global Communications
ZX Ventures

Jerry Dinallo
Chief Legal Officer
Lobos 1707

Roy Danis
President & CEO
Conecuh Brands, LLC

MaryAnn Pisani
Chief Revenue Officer
MHW Ltd.