Developing and launching a new product can make or break your business if you don’t have the correct tools at your disposal. This course will introduce you to the stage gate product development process used by a majority of the consumer products companies to develop new products for commercialization and launch. This process is applicable to most, if not all consumer products including food, non-alcoholic beverages and beverage alcohol products. We will then break down the process and adapt it to a level where it can be used by smaller craft DSP brand owners & manufacturers.

Learning Outcomes:
1. An overall scaled down process manageable to craft brand owners and how to avoid the pitfalls as best possible
2. Insight on line extension or new brand launch selection & planning
3. Optimal time windows for new product or packaging launches


Presenter:
Charlie Bertalan
Founder and President
River Locks Distillery Services & Equipment Partners LLC