Overseas markets offer huge potential to increase sales of American spirits. However, the perceptions of American spirits differ across countries, as do messages that resonate with adult consumers. This course will focus on how producers can maximize their international opportunities by tailoring export promotions to specific markets and cultures.

Learning Outcomes:

1. Learn how and where to research potential international markets for your product.
2. Understand the different resources available to help distillers expand into international markets.
3. Learn how to determine which markets are right for your product and what factors to consider when breaking into a new international market.

Presenters:
Bradley Rose
Partner
Rose Research

Lisa Cloutier
Founder
Whistling Andy

Sean Beckingham
Partner
Branding & Buzzing

Tyler Babcock
USA Foreign Agricultural Service

For more information about DISCUS’ export promotion programs, contact Charles McEntee, Director, Export Promotion at Charles.McEntee@DistilledSpirits.Org.