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Social Media Influencers

The way in which consumers make purchasing decisions has drastically changed over the past decade. Buyers place substantially more trust in recommendations and promotions from third-party influencers than they used to from traditional paid advertisements. Social media influencers can provide businesses with highly coveted visibility, traffic, and sales. This course provides guidance on identifying and incorporating social media influencers into your marketing strategy.

Learning Outcomes:
1. Understand the definition of an influencer and the different types
2. Learn how to identify influencers
3. Determine best practices in working with influencers and structuring agreements
4. Review the history of the DISCUS Code of Responsible Practices