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In the last decade, the most common medium for employee advocacy is social media. As social media networks constantly evolve, it can be difficult to stay on top of social media etiquette and best practices for businesses and their employees. This course covers responsible social media guidelines to empower employees to engage with advocacy efforts, participate in marketing and communications, and share the voices of our industry.
1. Determine how your employees can best use social media to promote your brand and the industry's voice
2. Learn social media etiquette and best practices for businesses and employees
3. Understand how social media can be used for advocacy efforts