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Outside the Normal Channels

Spirit sales discussions often center on activity in the off- and on-premise channels. It's where a large majority of sales occur in the U.S. market, but there is another arena in which an emerging distiller can participate: the specialized field of alternative trade channels, including national accounts (on and off), military (on and off), transportation (airlines, cruise ships, and trains), and duty-free outlets. This course outlines the possibilities for alternative trade channels and gives guidance around planning for these opportunities.

Learning Outcomes:
1. Determine the size of the market
2. Understand the types of alternative outlets
3. Navigate licensing requirements
4. Learn how to sell specialists and brokers
5. Understand brand footprint requirements
6. Determine planning and cost specifics