Spirit
sales discussions often center on activity in the off- and on-premise
channels. It's where a large majority of
sales occur in the U.S. market, but
there is another arena in which an emerging distiller can participate: the specialized field of
alternative trade channels, including national accounts (on and off), military (on and off), transportation (airlines, cruise ships, and trains), and duty-free
outlets. This course outlines the possibilities for alternative trade channels and gives guidance around planning for these opportunities.
Learning
Outcomes:
1. Determine the size of the market
2. Understand the types of alternative outlets
3. Navigate licensing requirements
4. Learn how to sell specialists and brokers
5. Understand brand
footprint requirements
6. Determine planning and cost specifics