Branding is most successful when it consistently aligns with organizational goals and effectively connects with its intended audience. This course identifies the foundational elements of a brand and explains how a brand is formed in the minds of various audiences and customers.

Learning Outcomes:
1. Understand what foundational elements construct a brand
2. Determine how your branding and brand should align with your strategic business goals
3. Learn various ways a brand or branding can be expressed
4. Understand the importance of brand consistency