The acceleration of
eCommerce has expanded the playing field of spirits and brought new demands
across the three tiers to meet the evolving needs of today’s and tomorrow’s
consumers. There is an abundance of opportunities in eCommerce but how
should an emerging distiller and brand navigate the landscape and prioritize opportunities?
This course will cover the basics of Spirits eCommerce and provide an approach
for brands to get organized and elevate how they approach eCommerce.
Learning Outcomes:
Presenter:
Wayne Duan
Vice President, eCommerce/Digital
Commerce
Constellation Brands