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The Basics of E-commerce

The acceleration of eCommerce has expanded the playing field of spirits and brought new demands across the three tiers to meet the evolving needs of today’s and tomorrow’s consumers. There is an abundance of opportunities in eCommerce but how should an emerging distiller and brand navigate the landscape and prioritize opportunities? This course will cover the basics of Spirits eCommerce and provide an approach for brands to get organized and elevate how they approach eCommerce.

Learning Outcomes:

  1. Understand the eCommerce Spirits landscape
  2. Recognize and Prioritize key eCommerce capabilities to pursue
  3. Consider and Prioritize the different commercial eCommerce opportunities for your brands

Wayne Duan
Vice President, eCommerce/Digital Commerce
Constellation Brands