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Digital Marketing Data & Analytics

Metrics and data can help you gauge your organizational progress and adjust your strategy to meet business goals. This course focuses on providing a basic understanding of how to use digital marketing performance data to help guide marketing plans, gain a deeper understanding of the competitive landscape, meet sales goals, and build a brand.

Learning Outcomes:
1. Understand basic analytics tools available to enhance digital marketing strategy
2. Understand what various metrics mean and how to know when to use each to gauge progress toward different goals and adjust strategy
3. Demonstrate the ability to create data analysis to glean useful insights that will help guide future strategy