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  1. Courses
  2. Competitive Pricing Strategy

Competitive Pricing Strategy

The focus of this course is to provide advanced insight into how a brand should think through pricing at a highly competitive level. The course will walk through how a brand should consider pricing in a saturated market, volume discounts in a way that is compelling to the retail trade, and competitive pricing analysis against products in your category and price tier, like value, premium, and super-premium.

Learning Outcomes:
1. Construct pricing tiers, including volume discounts that properly incentivize the distribution and retail trade
2. Propose pricing that would fall into the price-tier fitting for the brand while staying competitive enough to enable volume growth
3. Integrate learnings of retail focus brands from the session into your business model

Presenters:
Michelle Street Beaudette
Client Development Manager
MHW, Ltd.

Tim Houston
Chief Operating Officer
Fishbowl Spirits, LLC

$50.00 - $100.00
Member
$50.00
Non Member
$100.00
Items Included in the Purchase of this Course

Competitive Pricing Strategy

Live Web Event: 1.0 Continuing Education Wed, May 11, 2022 @ 1:00 PM EDT

Competitive Pricing Strategy Recording

Presentation: 1.0 Continuing Education 56 min 18 sec

Competitive Pricing Strategy Slide Deck

Document: Slide Deck

Competitive Pricing Strategy Survey

Survey: 6 questions

Competitive Pricing Strategy Completion Certificate - Live Course

Certificate: 0/2 Course items completed

Competitive Pricing Strategy Completion Certificate - On-Demand Course

Certificate: 0/2 Course items completed
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