Engaging with the public is a rich opportunity for brand building and can be one of the most lucrative aspects of running a smaller distillery. For both large and small distilleries, introducing tasting rooms creates inherent risks that distillery operators must be prepared to address. This course discusses how to identify the risks associated with operating tasting rooms in general and provides a framework for mitigating safety risks and other concerns that may apply to your specific tasting room operation.

Learning Outcomes:
1. Understand the types of safety risks inherent to tasting room operations
2. Identify the specific safety concerns present when engaging with customers in tasting room settings and how to prioritize resources for addressing those areas of risk
3. Provide the tools to analyze your facilities for potential tasting room risks and plan to ensure customer safety