Discounting programs and consumer sweepstakes
promotions can be crucial avenues to promote beverage alcohol brands. These
programs can be confusing to establish, however, due to the restrictive nature
of state laws and many other considerations that must be taken into account,
such as identifying retail or wholesale partners, types of couponing (IRC vs
mail-in), and what prizes may be awarded to the consumer. This Elective Course
will detail the various types of discounting and sweepstakes promotions, how state
laws differ widely regarding discounting, and how to best establish these
programs. This course will also explore quantity discount and channel pricing
programs and share couponing and sweepstakes best practices from industry
members.
Learning Outcomes:
1. Learn the complicated web of state laws and how to find the often-elusive state regulatory or policy guidance to inform your discounting decisions
2. Understand quantity discount and channel pricing issues and how to analyze these programs on a state-by-state basis
3. Gain the tools to analyze the state markets you operate in for discounting or couponing opportunities, understand some of the different forms these programs can take, where to find the state regulatory information, and how to best establish these important programs
Presenter:
Nichole Shustak
Counsel
McDermott Will & Emery, LLP
CLE credit available in select jurisdictions.