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Alternate Routes to Market

Prior to the outbreak of the global pandemic customers were already pushing for the “Amazonation” of alcohol. With the advance of COVID-19 the trend toward receiving alcohol at your doorstep has been accelerated. Through this course we will walk through the various options for appeasing these consumers’ needs under the current laws and regulations, and the challenges that remain to meeting consumer demand.

Learning Outcomes:
1. Gain an understanding of the basic options and restrictions for direct to consumer shipping of distilled spirits
2. Develop an appreciation for the “drinks to go” movement under COVID-19
3. Understand other alternate delivery methods

Seeking CLE Approval