Alcohol Advertising and Marketing

Description

Marketing and advertising alcoholic beverages requires navigating both alcoholic beverage law as well as regulations and guidance promulgated by the Federal Trade Commission. With the rise of social media, it is important to understand how all the various laws and guidance overlap. This course covers how to appropriately market your brands on social media and other venues.

Learning Outcomes:
1. Gain an understanding of how to legally and responsibly market your brands over social media
2. Develop an appreciation for all the various intersecting laws and restrictions that apply to the marketing and advertising of alcoholic beverages
3. Understand the important guidelines from the DISCUS Code of Responsible Practices for Beverage Alcohol Marketing and Advertising

Seeking CLE Approval

Contributors

Ryan Malkin

Ryan Malkin is an attorney focusing on alcohol beverage and cannabis law. He has extensive experience providing guidance to suppliers, wholesalers, retailers, agencies, and third parties within these regulated industries. As an attorney for a major global wine and spirits supplier, Ryan concentrated on supporting the sales and marketing teams to ensure compliance with rules and regulations in all 50 states. Ryan utilized his experience and knowledge of the industry to help craft compliant programs to help global brands outperform others in their categories.
Prior to his work at Pernod, Ryan was an Assistant District Attorney in Manhattan. Ryan investigated and prosecuted all manner of crimes, with an emphasis on long-term white collar crime investigations. Ryan gained unprecedented skills and an understanding of state governmental agencies.

Ryan’s passion for the alcohol industry began as a staff writer for SmartMoney. Ryan specialized in travel and hospitality writing, with an emphasis on the beverage alcohol industry, covering both brands and category trends. Ryan regularly interviewed executives, brand owners, producers, and industry experts to provide guidance to readers. Ryan also regularly interviewed nightclub and bar owners, designers, managers, and doormen to bring new ventures and cocktail trends to life, and giving Ryan insight into the bar and nightclub business. His articles have appeared in such publications as Beverage Media, Liquor.com, The Wall Street Journal, New York Post, DJTimes, and Esquire to name a few

Ryan was named as a Top Alcohol Beverage Lawyer in South Florida in 2021 by South Florida Legal Guide, with Malkin Law also being a Top Alcohol Beverage Law Firm. Ryan was the Top Alcohol Beverage lawyer in South Florida in the 2020 South Florida Legal Guide. Ryan was named a SuperLawyer and Rising Star in the legal community. Ryan was named one of the top 250 cannabis law experts.

Description

Contributors

Ryan Malkin